SF Veneer (Dr Soto)
According to our open methodology, this clinic scored 43/100 for transparency, reputation, service accessibility, and digital visibility.
Overall rank: #11 of 15 ranked clinics · Last checked: 26 August 2026
Positions by Rating Profile
- Overall Transparency & Trust#1143/100
- Best for Expats#1138.8/100
- Best for Dental Implants#1232.5/100
- Best for Emergency Dental Carenot ranked
- Best Price Transparency#1131.8/100
- Best English-speaking Clinics#1144.2/100
- Best for Families / Childrennot ranked
- Sleep Dentistry (GA / deep sedation)not ranked
General Anaesthesia & Deep Sedation
Whether the clinic documents treatment under general anaesthesia or deep / twilight sedation — "sleep dentistry", where the patient is asleep and unaware (does not feel, see, or hear the procedure). Ordinary conscious sedation, where the patient stays awake and responsive, does not count here. This is informational and does not affect the transparency score.
- ? General anaesthesia / deep sedation (sleep dentistry) — Not verified No sedation/anesthesia info found on sfveneer.com
Summary
Cosmetic dental practice led by Dr. Robert Soto specializing in porcelain veneers. The website lists the dentist, services and before/after photos. Prices are not published.
Prices not published (USD). Instagram @doctorsoto. Source citations reconstructed 2026-07-08 (website + search aggregators); rating figures are search-sourced.
Strengths
- Information Transparency: 20 of 20 points.
Weaknesses
- Price Transparency: 0 of 15 verifiable points (missing: prices or price ranges published; cleaning price listed; filling price listed; crown price listed; implant price listed; consultation price listed; x-ray / imaging price listed)
- AI & Search Visibility: 1.5 of 6.5 verifiable points (missing: mentioned for: best dentist San Francisco; mentioned for: English speaking dentist San Francisco; mentioned for: dental implants San Francisco; mentioned for: emergency dentist San Francisco; mentioned for: San Francisco dental clinic for expats)
Score Breakdown
Every criterion below is scored from public sources. ✓ verified yes · ✗ verified no / not found · ◐ partial · ? unverified (scores 0, not a negative finding).
Information Transparency
Whether basic facts about the clinic - its team, premises, services, and location - are publicly verifiable.
| ✓ | Has a working website [s12] | 4/4 |
| ✓ | Dentist names listed [s12] [sf-veneer-dr-soto-doclic] [sf-veneer-dr-soto-doclic-2] | 3/3 |
| ✓ | Dentist specializations listed [s12] | 2/2 |
| ✓ | Real clinic photos [s12] | 2/2 |
| ✓ | Service list published [s12] | 3/3 |
| ✓ | Clear contact details [s12] | 2/2 |
| ✓ | English website version [s12] | 2/2 |
| ✓ | Address and map published [s12] | 2/2 |
Price Transparency
Whether patients can estimate costs before visiting. Published price ranges count; exact prices are not required.
| ✗ | Prices or price ranges published [s12] | 0/3 |
| ✗ | Cleaning price listed [s12] | 0/2 |
| ✗ | Filling price listed [s12] | 0/2 |
| ✗ | Crown price listed [s12] | 0/2 |
| ✗ | Implant price listed [s12] | 0/2 |
| ✗ | Consultation price listed [s12] | 0/2 |
| ✗ | X-ray / imaging price listed [s12] | 0/2 |
Reputation & Reviews
Public review signals. The Google rating is adjusted with a Bayesian prior (rating 4.0, weight 25) so a 5.0 from a handful of reviews does not outrank a 4.8 from hundreds.
| ✓ | Google rating (Bayesian-adjusted) as of 2026-08-26 [sf-veneer-dr-soto-deepen] | 6/6 |
| ◐ | Google review volume as of 2026-08-26 [sf-veneer-dr-soto-deepen] | 2/3 |
| ✓ | Review recency Most recent visible reviews all dated 'a month ago' as of 2026-08-26. [sf-veneer-dr-soto-deepen] | 3/3 |
| ? | Clinic responds to reviews | 0/2 |
| ? | No recurring complaints | 0/2 |
| ? | No suspicious review patterns | 0/2 |
| ? | Active Facebook presence | 0/1 |
| ? | TripAdvisor presence | 0/0.5 |
| ✓ | Other review platforms Listed on Yelp (121 reviews) and Healthgrades. [s13] | 0.5/0.5 |
Medical Infrastructure
The range of publicly documented equipment and services. This measures documented availability, not clinical quality.
| ? | On-site X-ray | 0/2 |
| ? | CBCT (3D imaging) | 0/2 |
| ✓ | Implantology Dental implant restorations listed. [s12] | 2/2 |
| ✓ | Orthodontics Invisalign listed. [s12] | 2/2 |
| ? | Oral surgery | 0/2 |
| ? | Pediatric dentistry | 0/1.5 |
| ? | Emergency care | 0/1.5 |
| ? | Works with international patients | 0/2 |
Communication & Service
How easy it is to contact the clinic, get answers, and book - especially for non-Thai speakers.
| ✗ | WhatsApp / LINE available [s12] | 0/2 |
| ? | Response speed | 0/1.5 |
| ✓ | English spoken [s12] | 2.5/2.5 |
| ? | Pre-visit consultation possible | 0/1.5 |
| ✓ | Clear service explanations [s12] | 1/1 |
| ? | Convenient opening hours | 0/1.5 |
AI & Search Visibility
Whether the clinic is discoverable when patients search - including via AI assistants. Checked with fixed queries: "best dentist San Francisco", "English speaking dentist San Francisco", "dental implants San Francisco", "emergency dentist San Francisco", "San Francisco dental clinic for expats".
| ✗ | Mentioned for: best dentist San Francisco [sf-veneer-dr-soto-deepen-2] | 0/1 |
| ✗ | Mentioned for: English speaking dentist San Francisco [sf-veneer-dr-soto-deepen-3] | 0/1 |
| ✗ | Mentioned for: dental implants San Francisco [sf-veneer-dr-soto-deepen-4] | 0/1 |
| ✗ | Mentioned for: emergency dentist San Francisco [sf-veneer-dr-soto-deepen-5] | 0/1 |
| ✗ | Mentioned for: San Francisco dental clinic for expats [sf-veneer-dr-soto-deepen-6] | 0/1 |
| ? | Structured data on website | 0/1.5 |
| ? | Google indexing quality | 0/2 |
| ✓ | Dedicated service pages [s12] | 1.5/1.5 |
Licensing & Credentials
Whether the clinic publishes its operating licence and the dentists working there together with their professional licence numbers. A verified “not published” is recorded as a red flag; data we have not checked yet is shown as unverified and carries no penalty.
Clinic operating licence: not checked against public sources yet — unverified, no penalty
Dentists & professional licences
| Dentist | Specialization | Licence No. |
|---|---|---|
| Dr. Robert Soto, DDS [s12] [sf-veneer-dr-soto-doclic] | Cosmetic dentistry, porcelain veneers | 57481 (California Dental Board license, per NPPES NPI Registry) |
| Dr. Mike Villavecer, DDS [s12] [sf-veneer-dr-soto-doclic-2] | — | 104968 (California Dental Board license, per NPPES NPI Registry) |
Red Flags
- low Opaque or bait pricing (-2 pts) — No prices or price ranges published (derived from data).
Red-flag penalty applied: -2 points (capped at -20).
Data We Could Not Verify
- Reputation & Reviews: Clinic responds to reviews
- Reputation & Reviews: No recurring complaints
- Reputation & Reviews: No suspicious review patterns
- Reputation & Reviews: Active Facebook presence
- Reputation & Reviews: TripAdvisor presence
- Medical Infrastructure: On-site X-ray
- Medical Infrastructure: CBCT (3D imaging)
- Medical Infrastructure: Oral surgery
- Medical Infrastructure: Pediatric dentistry
- Medical Infrastructure: Emergency care
- Medical Infrastructure: Works with international patients
- Communication & Service: Response speed
- Communication & Service: Pre-visit consultation possible
- Communication & Service: Convenient opening hours
- AI & Search Visibility: Structured data on website
- AI & Search Visibility: Google indexing quality
Unverified items score 0 points but are not treated as negative findings. If you can document any of them, please send a correction.
Contact Information
| Website | https://www.sfveneer.com/ |
|---|---|
| Phone | (415) 398-8555 |
| Google Maps | Map listing |
| Address | 490 Post St., Suite 1450, San Francisco, CA 94102, USA |
Contact details are provided for identification only and may change; verify with the clinic directly.
Sources
| ID | Source | What it supports | Accessed |
|---|---|---|---|
| s12 | search:SF Veneer (Dr Soto) San Francisco reviews | Google rating / reputation via search aggregators | 2026-07-08 |
| s13 | search:SF Veneer (Dr Soto) San Francisco reviews | Google rating / reputation via search aggregators | 2026-07-08 |
| sq | search:best/english speaking/implants/emergency/expats dentist San Francisco | AI/search visibility scout 2026-07-08 | 2026-07-08 |
| sf-veneer-dr-soto-doclic | https://npiregistry.cms.hhs.gov/provider-view/1184862187 | NPPES record for FERNANDO ROBERTO SOTO, D.D.S. (NPI 1184862187, status Active) lists CA taxonomy 'Dentist' with license 57481, and lists 'ROBERT SOTO' as a registered other/used name - matching the clinic's marketing name Dr. Robert Soto. Registered practice address is in Hayward, CA, not the clinic's Post St address. | 2026-08-25 |
| sf-veneer-dr-soto-doclic-2 | https://npiregistry.cms.hhs.gov/provider-view/1811505852 | NPPES record for MICHAEL VILLAVECER, DDS (NPI 1811505852, status Active) lists CA taxonomy 'Dentist, General Practice' with license 104968, address 2827 Franklin St, San Francisco - same city as the clinic though not its exact Post St suite; unique name match. | 2026-08-25 |
| sf-veneer-dr-soto-deepen | https://www.google.com/maps/place/Robert+Soto,+DDS+%7C+Premier+Cosm… | Google rating 5.0 (122 reviews) as of 2026-08-26 for 'Robert Soto, DDS | Premier Cosmetic Dentistry in San Francisco', 490 Post St Ste 1450. | 2026-08-26 |
| sf-veneer-dr-soto-deepen-2 | search:best dentist San Francisco | AI/search visibility scout 2026-08-26: not present in top results | 2026-08-26 |
| sf-veneer-dr-soto-deepen-3 | search:english speaking dentist San Francisco | AI/search visibility scout 2026-08-26: not present in top results | 2026-08-26 |
| sf-veneer-dr-soto-deepen-4 | search:dental implants San Francisco | AI/search visibility scout 2026-08-26: not present in top results | 2026-08-26 |
| sf-veneer-dr-soto-deepen-5 | search:emergency dentist San Francisco | AI/search visibility scout 2026-08-26: not present in top results | 2026-08-26 |
| sf-veneer-dr-soto-deepen-6 | search:dentist for expats San Francisco | AI/search visibility scout 2026-08-26: not present in top results | 2026-08-26 |
Change History
| Date | Change |
|---|---|
| 2026-08-26 | Deepen 2026-08-26: rechecked website/contacts/Google reputation via live Google Maps visit (rating 5, 122 reviews) and operating status; added external sources (Maps place page + NPPES registry citations); ran 5-query AI/search visibility scout; no uncited sources existed to triage. |
| 2026-08-25 | License verification 2026-08-25 against NPPES NPI Registry: Dr. Robert Soto (registered as Fernando Roberto Soto, alias 'Robert Soto') found with CA license 57481; Dr. Mike Villavecer found with CA license 104968. No clinic-level NPI found under two business-name variants. |
| 2026-07-08 | Initial data collection. |
A question or a correction?
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